While craft shows are a great way to market your crafts, there
are hidden competitors at many events. These should be considered when considering
which shows to attend. There are, of course the obvious expenses such as show
fees, traveling/lodging costs and raw materials to build stock... But there
are also some not-so-obvious factors that can come into play. These "hidden"
competitors can take the money right out of your customers hands before they
get a chance to spend it with you!
The Hidden Competition
Admission Fees - Some shows and many "festivals" charge
an admission fee to visitors. Some fees are not very expensive, but any fee
can affect a customer's cash flow for the event.
Parking Fees - In many larger "downtown" areas, at
civic centers, fairgrounds and such, visitors have to pay for parking. This
is yet another expense that can sometimes turn "buyers" into "browsers".
Concessions - Everyone love to eat when they are on an outing.
This is just as true at craft shows. For would-be customers with a limited cash-flow,
this may mean having to decide between buying lunch for the family or buying
your crafts.
Other Events - While other events that are going on in the same
area at the same time as your craft event can bring extra traffic, it also thins
out the amount of money a crowd has to spend.
Season - Even the time of year can affect your sales. For instance,
the Christmas/Holiday shopping season might increase sales for someone selling
gift items and ornaments, but at the same time could dramatically decrease sales
for someone selling handmade patio furniture. Take into consideration what season
your products sell best and try to base most of your show-circuit around this
time.
